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This website vmstech.co.uk has the following in the web page, "As part of the HS Roads Technology division of Hill and Smith Limited, Variable Message Signs is the product of merging Variable Message Signs Limited and Techspan Systems, bringing together two of the UKs leading LED display manufacturers to create a market leader in the supply of signage systems for the highways, urban and rail sectors." Our analyzers analyzed that the webpage also stated " Monkton Business Park, Mill Lane, Hebburn, Tyne and Wear, NE31 2JZ, UK." The Website also stated " Tel 44 0191 423 7070." The website's header had VMS as the most important search term. It was followed by Techspan, HS Roads, and CA Traffic which isn't as highly ranked as VMS. The next words they used was variable message signs. traffic signs was also included but will not be understood by search engines.